September 16, 2026 · HousingWire
Is non-QM a modern-day Cinderella mortgage investment?
BofA Securities projects non-QM originations at $175B in 2026 vs $108B in 2025 — and institutional buyers are now pricing data quality alongside credit.
Leadership, Technology, Artificial Intelligence, Mortgage Lending, and How Change Actually Happens.
Newsletter pieces, press features, and essays — each with its own page here, and a link through to wherever it was originally published.
What to automate first, the ten questions to ask vendors, and the governance you need before go-live — so you end up with results instead of shelfware.
Read the guide →
September 8, 2026 · HousingWire
Shifting non-QM eligibility upfront
A HousingWire video interview on moving non-QM eligibility decisions to the front of the process.
September 3, 2026 · LinkedIn
Part 5 - What’s Missing From Your AI Strategy
This article series opened with a pattern I kept seeing in different forms. The budget was approved. The vendor was selected. The pilot launched, the executive sponsor stayed engaged, and, yet, the…
August 20, 2026 · Prudent Perspectives
Not All AI Is the Same: What "AI-Powered" Actually Means in Mortgage
Welcome to Prudent AI’s monthly newsletter. Every edition, we bring you real stories, industry data, and practical insights from the front lines of mortgage lending — so you can make smarter…
August 17, 2026 · LinkedIn
Part 4 - So What’s Missing From Your AI Strategy?
In this ongoing series, I’ve been sharing what I believe is missing from most AI strategies in our industry. I’ve published three articles so far: in the first article, I argued that what is missing…
August 3, 2026 · LinkedIn
Part 3 - So What’s Missing From Your AI Strategy?
Let me catch up anyone just joining this article series. In my first article, I argued that the biggest thing missing from most AI strategies is an AI-ready culture, built on three pillars. In my…
July 29, 2026 · LinkedIn
Part 2 - So What’s Missing From Your AI Strategy?
In my first article in this series, I made a claim that a lot of AI strategies would rather not hear. The biggest "thing" missing from your AI strategy is not better technology. It is an AI-ready…
July 22, 2026 · LinkedIn
So What’s Missing From Your AI Strategy?
Lenders are spending real money on artificial intelligence. Budgets have been approved, pilots have launched, vendors have been signed. And yet, if you talk to the people actually running…
June 12, 2026 · Prudent Perspectives
Today’s Non-QM Market: Myths vs Reality
Welcome to Prudent AI’s monthly newsletter. Every edition, we bring you real stories, industry data, and practical insights from the front lines of mortgage lending — so you can make smarter…
June 10, 2026 · National Mortgage Professional
Will Artificial Intelligence Finally Crack The Non-QM Cost Problem?
As Non-QM lending grows, AI is helping lenders reduce the manual work that has long driven higher origination costs
April 22, 2026 · Prudent Perspectives
Why Certainty Is Key to the Borrower Experience
Welcome to Prudent AI’s monthly newsletter. Every edition, we bring you real stories, industry data, and practical insights from the front lines of mortgage lending — so you can make smarter…
April 6, 2026 · LinkedIn
Build vs. Buy: The Path Forward
Every technology decision a mortgage company makes is really a business decision in disguise. The question of whether to build a solution internally or buy one from a vendor is no different. It feels…
April 1, 2026 · Prudent Perspectives
Automation That Stops at Extraction Isn’t Automation
Welcome to Prudent AI’s monthly newsletter. Every edition, we bring you real stories, industry data, and practical insights from the front lines of mortgage lending — so you can make smarter…
March 24, 2026 · LinkedIn
Why should you "Shift Left"?
Shifting left is more than a tech term – it really is a…
March 11, 2026 · Prudent Perspectives
Income is where Mortgages go to Die (or get done Right)
by Suha Beidas Zehl, CMB®, AMSP™ , Brand Ambassador - Prudent…
March 2, 2026 · LinkedIn
Dawn of a new day
A decade ago, the lending industry ran on a simple belief: if it’s not broken, don’t fix…
November 28, 2025 · LinkedIn
In an era obsessed with AI, stop talking about culture. Focus on trust and culture will follow.
Even before ChatGPT shook the world in late 2022, trust in companies and one another was already waning. Many people no longer trust businesses, government, media, science, or experts. In the age of…
March 25, 2025 · LinkedIn
HOPE FADING TO BUY A HOME
Today was no different. I brought him his morning coffee BUT something caught the corner of my eye on the…
March 8, 2025 · LinkedIn
Fit in or Stand Out
Women’s History Month provides us with an opportunity to celebrate the remarkable achievements of women and to explore the unique challenges that women leaders continue to face…
November 17, 2024 · LinkedIn
Unplugged - A trip of a lifetime
When I met Steve, my now husband, one of the first things we bonded over was our love for travel and…
June 30, 2019
Oh Time, Where Art Thou?
If you’re anything like me, you wake up, blink, and the day is over!
April 20, 2019
Food for Thought: A Beginner’s Mind
A friend and colleague recently asked me if I knew what a “beginner’s mind” was. I stopped and thought about it for a minute, then I had to ‘fess up and admit that I did not.
March 22, 2019
Overwhelmed? How to Stay Focused and Succeed
In this day and age, we are constantly getting pulled in so many different directions. We lead hectic lives and have crazy-busy schedules. We get bombarded from all sides – whether at work, at home, or even at play. Ever…
February 18, 2019
Is Failing a Good Thing?
History tells us that it took Thomas Edison several (OK 1,000+) tries before he developed a successful prototype of the light bulb. When asked how it felt to fail a thousand times? Edison replied, “I didn’t fail 1,000 ti…
February 15, 2019
What I Learned at NEXT: Goals for Life
I was honored to be invited to speak and be a part of a Technology and Marketing panel at last week’s NEXT Tech Conference for Women in Financial Services. Over the course of two days, I met so many inspiring and amazing…
Elsewhere
Recent Features, Interviews and Mentions.
podcasts.apple.com
You Bought the AI. So Where's … – Fintech Hunting - Apple Podcasts
🎙️ Guest: Suha Beidas Zehl, CMB | CEO, Z Technologies 🎙️ Host: Michael Hammond | Founder & CEO, NexLevel Advisors Podcast: The FinTech Hunting Podcast.
nammba.org
Why I became a NAMMBA Visionary Ambassador
By Suha Beidas Zehl, Chief Innovation Officer, BlackFin Group. Flashback to 2002; I had just returned home to the US after living overseas ...