About

Suha Beidas Zehl, CMB®, AMSP

11x award-winning executive leader. 4x best-selling author. Board advisor. Nationally recognized keynote speaker. Founder & CEO of Z Technology Solutions.

dream. dare. do.™ — Suha’s trademarked coaching philosophy
Suha Beidas Zehl, CMB®, portrait

Background

Nearly Four Decades Turning Technology Into Results

Suha Beidas Zehl delivering a keynote at the Mortgage Innovators Conference 2026

Suha Beidas Zehl is an 11x award-winning executive leader, 4x best-selling author, board advisor, and nationally recognized speaker with close to four decades of experience spanning financial services, mortgage lending, technology, business intelligence, higher education, and health research. She is the Founder & CEO of Z Technology Solutions, a boutique consulting practice that helps organizations unlock productivity and efficiency with technology and artificial intelligence to transform how they lead, serve and grow.

Suha currently serves as the Chair of the Florida Young Professionals (FLYP) network for the Mortgage Bankers Association of Florida, Technology and Education Chair for the National Association of Professional Mortgage Women (NAPMW), and Visionary Ambassador for the National Association of Minority Mortgage Bankers of America (NAMMBA). She is also a Board Advisor and/or Brand Ambassador for leading FinTech partners including Prudent AI, NexVal, and Mortgage Women Leadership Council, and a member of several premier women’s leadership networks, including Athena’s Council and Influential Women.

Suha’s influence and leadership have been recognized with numerous industry honors. In 2025, Suha was inducted into North Carolina State University’s Computer Science Alumni Hall of Fame. She is also the recipient of the MBA of Florida President’s Award, HousingWire’s Women of Influence and Tech Trendsetter awards, NEXT’s Powerhouse Award, Progress in Lending’s Most Powerful Women in FinTech and Thought Leader awards, the Mentor Leader Award from the National Association of Women in Real Estate Banking (NAWRB), and Mortgage Women Magazine’s Mortgage Star.

Suha is currently pursuing a doctorate in Organizational Leadership and Development, focusing on the transformative role of AI in leadership, strategy and organizational effectiveness. She holds a B.S. in Computer Science from NC State University and an MBA from the University of Phoenix. Her credentials also include AI leadership certificates from MIT and Harvard Business School, the Associate MISMO Standards Professional (AMSP) designation from MISMO, the Certified Mortgage Banker (CMB) and Accredited Mortgage Professional (AMP) designations from the Mortgage Bankers Association, as well as Prosci Certified Change Practitioner (CCP), Certified Project Management Professional (CPMP) and Harvard Management Development Program certifications.

Fluent in four languages, Suha lives in Tampa, FL with her husband. She is a proud bonus mother of two sons and an avid scuba diver, traveler and culinary enthusiast.

Mission

To help financial institutions turn artificial intelligence into measurable productivity — with the governance that keeps it defensible and the people-first adoption that makes it stick.

Suha Beidas Zehl, CMB®, AMSP™ · Z Technology Solutions

Values

How Suha Works — and How She Expects the Work to Hold Up

01

Expertise without ego

Thirty-five years of experience shows up as answers, not a lecture. Suha meets every audience where they are — from the boardroom to the loan ops floor.

02

Plain language over jargon

Complex technology only works when people understand it. Every framework, model, and workflow gets translated into words a board, an executive team, and a front-line staffer can act on.

03

Governance first

AI that can’t be explained can’t be defended. Readiness, governance, and auditability come before automation — never after the regulators ask.

04

Real-world relevance

No theory-only keynotes. Every example comes from IMBs, credit unions, community and regional banks — organizations like the ones in the room.

05

Clear next steps, not big ideas

Inspiration fades without a plan. Every engagement ends with what to do Monday morning, not a stack of slides.

06

People before platforms

Tools don’t transform companies — people using them do. Adoption, staffing, and change management are treated as first-class work, not afterthoughts.

Recognition

11x Award-Winning — Across Innovation, Leadership, and Impact

HousingWire Women of Influence award badgeTech Trendsetter award badgeThought Leader award badgePowerful Women of Fintech award badgeNEXT Powerhouse award badgeMortgage Star award badge

Ready to Put AI to Work — With Governance People Can Trust?